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PW0372_INT_Apple_StudioShortcuts_16x9_Moniker_12 ONLINE

Client: Apple
Agency: Its Nice That
Pavilion Works

Director: Romany Rowell

As part of New World: Creating for Tomorrow, Studio Shorts is a series of videos led by some of the world’s most inspiring creatives, guiding you through quick creative exercises.

I was tasked with developing a treatment that could flex for each of the creatives style, with a focus on using User Generated Content (UGC). The approach was to feel very much in the world of tutorials, using framing and quick transitions, with a nod to world of TikTok. Its deliberately lo-fi, using graphics to unify the videos and maintain consistency


it was a delight working with the creatives, Kanghee Kim, Cecelia Poupon and Studio Moniker, and we came up with some fun playful films. 

The final films can be found with the corresponding article here



Director. & Editor: Romany Rowell

Design & motion : Its Nice That

Agency creative: Karl Toomey

Producer: Will Gibberty


Date 2022

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