As part of New World: Creating for Tomorrow, Studio Shorts is a series of videos led by some of the world’s most inspiring creatives, guiding you through quick creative exercises.

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I was tasked with developing a treatment that could flex for each of the creatives style, with a focus on using User Generated Content (UGC). The approach was to feel very much in the world of tutorials, using framing and quick transitions, with a nod to world of TikTok. Its deliberately lo-fi, using graphics to unify the videos and maintain consistency! 

 

it was a delight working with the creatives, Kanghee Kim, Cecelia Poupon and Studio Moniker, and we came up with some fun playful films. 

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The final films can be found with the corresponding article here

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