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Client: Apple
Agency: Its Nice That
Production:
Pavilion Works

Director: Romany Rowell
 

As part of New World: Creating for Tomorrow, Studio Shorts is a series of videos led by some of the world’s most inspiring creatives, guiding you through quick creative exercises.

I was tasked with developing a treatment that could flex for each of the creatives style, with a focus on using User Generated Content (UGC). The approach was to feel very much in the world of tutorials, using framing and quick transitions, with a nod to world of TikTok. Its deliberately lo-fi, using graphics to unify the videos and maintain consistency

 

it was a delight working with the creatives, Kanghee Kim, Cecelia Poupon and Studio Moniker, and we came up with some fun playful films. 

The final films can be found with the corresponding article here

 

 

Director. & Editor: Romany Rowell

Design & motion : Its Nice That

Agency creative: Karl Toomey

Producer: Will Gibberty

Credits:

Date 2022