Agency: Byte London
To celebrate Pride month, TikTok launched the #imcomingout hashtag challenge and to promote the challenge we developed a campaign video using UGC from TikTok. creators telling us why they are coming out for Pride.
Due to the restrictions of COVID-19, orchestrating a shoot was challenging so we briefed the TikTok creators to record their own videos, in their homes with a special shoutout from Kylie Minogue.
I was responsible for all aspects of the edit, selecting soundbites and clips to form a narrative for both 30s hero edit and cut-downs.
Design & Motion Graphics: Oded Shein
Creative: Eli Armour
Accounts: Toby Baker