Agency: Byte London
The national launch campaign for youth fashion label Collusion documents 100 young people in Britain who have turned or will turn 18. Byte London were brought in as social media specialists to develop a digital campaign to launch the brand on, Instagram, Facebook and Youtube. We helped shape the tone of voice and visual style of the brand across organic and paid social channels.
Collaborating with director Sita Shah, I conceptualise the edit style and motion treatment for all digital assets.