Agency: Byte London
The national launch campaign for youth fashion label Collusion documents 100 young people in Britain who have turned or will turn 18. Byte London were brought in as social media specialists to develop a digital campaign to launch the brand on, Instagram, Facebook and Youtube. We helped shape the tone of voice and visual style of the brand across organic and paid social channels.
As part of the launch campaign, 6 founding collaborators were announced as the new faces of Collusion, inputting and sharing ideas to help shape the brand. I was responsible for creating bespoke edits for each collaborator, across multiple platforms.
Link to all individual Youtube edits here
Director: Dan Emmerson
DOP: Deepa Keshvala
Production: Somesuch & Iconoclast
Creative agency: Uncommon
Social Creative: Sita Shah