To promote Xbox Gamepass, Edelman conceptualised an idea to promote the product by showcasing other gaming accessories as being insubordinate to GamePass. Director, Theo Rhys brought this to life setting up a "dramedy" style prank show, bring REAL gamers to test accessories that inevitably were not real accessories. 

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As lead editor for this, we had a 15 camera set up with multiple audio channels all taking places in real time across 3 different locations on set. I cut this together to emulate a TV reality prank show, playing with tension and comedy to engage viewers in this fake testing set up.