Client: ASOS

Agency: Byte London

Creative ideas


Motion graphics


Byte and ASOS collaborated on a unique social first summer campaign. "Destination: Summer" is ASOS's creative direction of the photography, capturing those summer moments that some may overlook. We developed 2 specific social first video styles for this campaign then flying out to Miami, to direct and execute this video ideas.


Creative: Sita Shah

Accounts: Ali McClintock

Photography: Marcel Le Bachelet

Videography: Martin Jarett

Creative direction: ASOS

Colour: Cheat

Date 2019

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