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Client: DFS So Simple...

Agency: Byte London

Art direction



So Simple... were looking to inject some life into their existing brand. We developed the creative idea, "Meet your sofa", giving each range of sofa its unique personality type and animation to reflect the style of that sofa. I led the design and motion for the campaign.


Creative: Bel Moretti & Victoria Gadsen

Design: Ellie Anthony

Account: Huw Edwards

Date 2020

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