Client: Pret A Manger

Agency: Byte London

Art direction

Motion design

Shoot direction



Christmas at Pret is one of their most profitable times of year, and to launch their Christmas menu we created a campaign celebrating the unique stories behind the people and food at Pret. Stemmed around the creative idea of unwrapping joy at Christmas, I created playful type animations integrated with festive lifestyle food photography. 


As a development from the previous Christmas campaign, we suggested to host an event, inviting Pret super fans to celebrate the launch of the Christmas menu. 

Photography: Marcel Le Bachelet

Videography: Ron Yeadon

Co-art direction: Olive Tebby

Creative: Tom Hamilton

Account: Lauren Moult

Retouching: Dan Britton


Date 2019

© 2015-20 Romany Rowell