Client: TikTok

Agency: Byte London

Editing

Role:

To celebrate Pride month, TikTok launched the #imcomingout hashtag challenge and to promote the challenge we developed a campaign video using UGC from TikTok. creators telling us why they are coming out for Pride.

Due to the restrictions of COVID-19, orchestrating a shoot was challenging so we briefed the TikTok creators to record their own videos, in their homes with a special shoutout from Kylie Minogue.

I was responsible for all aspects of the edit, selecting soundbites and clips to form a narrative for both 30s hero edit and cut-downs.

Credits:

Design & Motion Graphics: Oded Shein

Creative: Eli Armour

Accounts: Toby Baker

Date:   2020