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Client: TikTok

Agency: Byte London



To celebrate Pride month, TikTok launched the #imcomingout hashtag challenge and to promote the challenge we developed a campaign video using UGC from TikTok creators.


Due to the restrictions of COVID-19, orchestrating a shoot was challenging so we briefed the TikTok creators to record their own videos, in their homes with a special shoutout from Kylie Minogue.


I was responsible for all aspects of the edit, selecting soundbites and clips to form a narrative for both 30s hero edit and cut-downs.

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Design & Motion Graphics: Oded Shein

Creative: Eli Armour

Accounts: Toby Baker

Date 2020