To celebrate Pride month, TikTok launched the #imcomingout hashtag challenge and to promote the challenge we developed a campaign video using UGC from TikTok creators.

 

Due to the restrictions of COVID-19, orchestrating a shoot was challenging so we briefed the TikTok creators to record their own videos. Kylie Minogue even did a shout out! I was responsible for all aspects of the edit, creating an authentic genuine narrative that was empowering for the audience!

 

The film reached over 1M views on Youtube!