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Client: TikTok

Agency: Byte London



To celebrate Pride month, TikTok launched the #imcomingout hashtag challenge and to promote the challenge we developed a campaign video using UGC from TikTok creators.


Due to the restrictions of COVID-19, orchestrating a shoot was challenging so we briefed the TikTok creators to record their own videos. Kylie Minogue even did a shout out! I was responsible for all aspects of the edit, creating an authentic genuine narrative that was empowering for the audience!


The film reached over 1M views on Youtube! 

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Design & Motion Graphics: Oded Shein

Creative: Eli Armour

Accounts: Toby Baker

Date 2020

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