Agency: Byte London
ASOS collaborated with director Cyprien Clement-Delmas to create a national activewear campaign, "More reasons to move". At Byte we developed and shot a social first creative campaign, cleverly using different social formats and playing with the customer experience. The subtle phone shudders, or the talent coming through the messaging made it feel like the ads were coming alive in your phone.
Creative direction: ASOS x Caviar.tv
Director: Cyprien Clement-Delmas
Social Creatives: Louis Persent & Sita Shah
Accounts: Ali McClintock
Videography: Marcel Le Bachelet